We are a specialist link building agency operating at the intersection of editorial SEO, AI-search optimisation, and entity authority theory. Every strategy we build is grounded in data, driven by quality, and accountable to transparent reporting.
RankWinz was founded on a single, non-negotiable principle: link quality matters more than link quantity. In an industry saturated with agencies selling bulk packages and recycled outreach lists, we made a deliberate choice to operate differently.
We build link profiles that represent genuine editorial endorsement rather than manufactured appearances of authority — serving more than 200 clients across 50+ niches ranging from competitive SaaS markets to regulated health and finance verticals. That breadth of experience has sharpened our instinct for what moves the needle and what creates long-term risk, and our client retention rate of 98% reflects the difference.
When a high-quality, topically relevant publication links to your content, it signals to Google — and increasingly to AI-driven search engines like ChatGPT and Perplexity — that your brand is a trusted entity worth surfacing to users. We build that trust systematically, transparently, and with a long-term mindset that prioritises your sustained growth over short-term ranking spikes. See how a custom strategy built around your specific link profile and competitors can apply this approach to your brand.
Our core values aren't marketing copy — they're the operating principles every team member follows on every client account, every day.
We show you every donor site before placement. No black boxes, no mystery metrics. Your link profile is fully visible and fully controllable at every stage of the campaign. If a placement doesn't meet your expectations, we don't move forward — simple as that.
We reject 7 out of 10 sites we evaluate. Our standards are built on the same principles Google uses to evaluate editorial quality — and then some. Every donor in our network has earned their place through consistent editorial standards and genuine organic traffic.
Since 2023 we have incorporated AI-search visibility signals into our strategy. Links that build entity authority show up in AI answers, not just traditional rankings. We track brand mentions, entity relationships, and semantic proximity as core campaign KPIs.
We operate on 6-month minimum engagements because meaningful authority building takes time. Quick wins that don't last aren't a win at all. Our client relationships average 22 months — because when the strategy is right, clients stay and grow with us.
Every strategic call is backed by data, not hunches. We track ranking movement, referral traffic, and entity visibility weekly, and adjust campaigns before problems compound rather than after. Gut feeling has a place in creative outreach, but never in campaign strategy.
When a placement underperforms or a timeline slips, we say so before you have to ask. Every account has a named strategist who owns the outcome, not a rotating cast of account managers. You always know exactly who is responsible for your results.
The numbers above come from a real history — here's how RankWinz actually got here.
RankWinz was founded in November 2015, starting out on the Fiverr freelance marketplace — the platform where the agency built its first reputation for reliable, quality link building.
In under four years on Fiverr, the team completed more than 15,000 orders for clients around the world — enough to place RankWinz among Fiverr's Top 100 sellers and earn the platform's Top Rated Seller badge, its highest tier of seller recognition.
In 2019, we left Fiverr entirely to work with clients directly through our own site — carrying the same standards that built our marketplace reputation into a dedicated agency relationship, with no platform in between.
RankWinz remains led by its founder, Denis Caplun, who has overseen every phase of the agency's growth — from its first Fiverr gig to the direct-client operation it is today.
Most link building agencies operate as volume machines: they acquire lists of sites, send templated outreach, and deliver whatever placements they can get. The result is a link profile that looks active on paper but carries little genuine editorial weight — and creates real risk with every Google core update.
Before any site enters our donor network, it passes a rigorous 23-point audit covering organic traffic volume and trend, editorial standards, spam score, topical relevance, content quality depth, outbound link patterns, domain history, and AI-search visibility. We reject roughly 70% of sites we evaluate — because our clients' link profiles deserve only what genuinely passes.
Traditional link building optimises for PageRank flow. We optimise for entity authority — the signals that determine whether your brand appears in ChatGPT, Perplexity, and Gemini answers. Our campaigns are designed to build brand-entity relationships across the semantic web, not just accumulate anchor-text links to category pages.
Every client gets access to a live reporting dashboard showing all placements, donor site metrics, anchor text distribution, and authority impact analysis. There are no surprise links, no hidden placements, and no metrics that require our interpretation to understand. You have full visibility into everything we do on your account from day one.
We do not outsource. Every outreach email, every editorial relationship, every piece of placement content is produced by our in-house team. This means consistent quality control, genuine editorial relationships built over years, and no third-party link farms in disguise. When you work with RankWinz, you work with us directly. Start the conversation today.
Get a free link profile audit and a tailored strategy from the RankWinz team. No commitment, no pressure.