We take a close look at your current backlink profile and your competitors' positioning, then help you shape the strategy — and the right mix of our services — that fits your project best.
Every site has a different history, niche, and set of competitors. Before we recommend anything, we take the time to understand exactly where yours stands today.
A brand-new site with zero backlinks and an established domain with 500 referring domains are in very different positions, so the first moves that make sense for each of them look different too. We also look closely at what your real competitors are doing — which link types they're using, how their anchor text is distributed, and which of their pages are winning the keywords you want.
We audit your current backlink profile in full — link count, domain authority distribution, anchor text ratios, and any risk exposure — and run the same audit against your two or three closest competitors. What we find shapes a specific recommendation: the right combination and priority of our services — Outreach, Foundation, PBN, and Multi-Tier Link Building — sized and sequenced for your project rather than a one-size-fits-all starting point.
A personal strategy is only as good as what it's based on. Here's what actually goes into ours.
Referring domain count and quality, anchor text distribution, and overall link velocity to date.
How your two or three closest competitors are structuring and building out their own link profiles.
How established your domain is and how competitive your niche is, which shapes pacing and risk tolerance.
Whether you're chasing fast wins, sustainable long-term growth, or recovering from a past setback.
What you're looking to invest and where it will move the needle fastest for your specific situation.
If you're already running one of our services, we build around what's working and adjust what isn't.
An individual approach is useful whenever your situation is specific enough that a standard starting point isn't the fastest way to your goal.
Little to no existing link profile, and a first move that needs to be the right one.
An established site whose rankings have stalled and needs a fresh, data-driven read on why.
Markets where the difference between page 1 and page 3 comes down to precision and pacing.
Portfolios and agencies managing several projects that each need their own tailored plan.
One thing stays the same across all of them: we never recommend anything before looking at your actual backlink profile and your actual competitors — the situations above are common starting points, not a checklist you need to match.
A single deliverable, priced simply, and built entirely around your project.
Custom Link-Building Strategy
New client? Create an account
A short call to understand your business, your niche, your goals, and who you consider your real competitors.
We pull and analyse your full backlink profile alongside your named competitors' profiles using Ahrefs and manual review.
Your strategist translates the audit data into a written plan — link mix, priority pages, timeline, and expected outcomes.
We walk you through the full strategy document live, explain the reasoning behind every recommendation, and answer questions.
Once approved, we begin building against the plan — and revisit the strategy every quarter as your profile and competitors evolve.
The discovery call and initial audit are free — the same free link profile audit we offer everywhere on the site. If your situation needs a deeper competitor analysis or a fully written strategy document beyond that initial audit, we'll tell you upfront on the call whether that requires a paid engagement, and what it costs, before any work begins. There's never a surprise invoice.
No. The strategy document is yours regardless of what you decide afterward. Most clients do move forward with us since we're the ones who built the plan and already understand the reasoning behind it, but the audit and recommendations stand on their own even if you choose to execute them elsewhere or in-house.
We start with the competitors you name on the discovery call — the sites you're actually losing rankings to. If you're not sure who your real link-building competitors are, we can also identify them from your target keywords' current top-ranking pages, which is often more useful than a list of brand competitors who aren't actually competing for the same search terms.
We recommend a full review every quarter. Your own backlink profile changes as campaigns run, and your competitors are not standing still either — a strategy built six months ago may be pointed at gaps that have already closed, or missing new ones that have opened up. Ongoing clients get this review built into their account management; it's not an extra request.
Book a free discovery call and we'll start with a real look at your backlink profile and your goals.